Projects & Experience — 20 Years of Innovation in FMCG
These are selected projects from my career at Nestlé and Cereal Partners Worldwide. They illustrate how I approach innovation challenges: with Lean Startup or Design Thinking methods, rigorous consumer insight, and the ability to align cross-functional teams around evidence rather than assumptions.
Selected Projects
La Laitière — Lean Validation in Chilled Dairy
Validated a premium yogurt concept in a saturated European market using rapid prototyping and consumer immersion.
Statekeholders sign off in < 4 weeks. Prototype beat category leaders in consumer tests.
Herta — Fixing the At-Home Customer Experience
Identified 3 critical friction points in the pizza dough experience through in-home ethnographic observation — insights no survey had captured
3 failure points solved. Packaging redesigned. Customer loyalty recovered.
Buitoni — Building a Product That Lasts
Applied the MVP framework to design a frozen pizza concept anchored in what European families truly valued — not what teams assumed.
7+ years on market. 4.7/5 on Amazon. One of the strongest longevity records in the portfolio.
Bear Brand — Affordable Nutrition Across 3 Continents
Designed and coordinated 3 simultaneous market exploration projects (Asia, Africa, South America) to find the right product-price balance for each context.
2 market-ready projects launched in 6 months. 3 markets managed in parallel.
Nestlé Cereals — Lean Startup at Corporate Scale
Coached a global cross-functional team through their first full Lean Startup cycle to launch a high-protein cereal range — navigating taste innovation and consumer validation simultaneously.
Launch in under 18 months. Validated consumer demand before committing R&D investment
Sweet Earth — A Plant-Based Idea 4 Years Ahead of Its Market
In 2017, I incubated a plant-based jerky concept for Sweet Earth — before the category existed. The MVP survived two corporate deprioritisations and became the foundation for Sweet Earth’s successful 2021 US launch.
4-year asset shelf-life. Knowledge transferred across 3 global regions. Zero data lost between 2017 and 2021.
Beyond FMCG — Independent Analysis
Applying innovation frameworks to a completely different industry is one of the best ways to test their limits — and sharpen them.
EHL Group — Innovation Diagnostics in Education
A self-initiated strategic analysis of EHL’s digital learning platform. Out of curiosity for a business model radically different from FMCG, I applied my consumer friction diagnostic framework to a world-leading hospitality school’s online offering — and mapped where innovation methods translate across industries.
3 critical friction points identified. Strategic roadmap for digital enrollment growth proposed.
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