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Notes from inside FMCG innovation

Practical thinking on Lean Startup, AI and the human skills that make innovation teams work, written from 20+ years inside Nestlé and Cereal Partners Worldwide. No theory for its own sake: every article starts from something I've seen on a real project.

Start here · The 3P decision

Pivot, Persevere or Stop: how to make the call without fooling yourself

The moment I've seen go wrong most often in 20 years: data on the table, and a team that can't let go. How I read the evidence, and how I run the meeting that decides.

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Three themes I keep coming back to

Pivot, Persevere or Stop: how to make the 3P decision

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How I use AI in FMCG innovation workshops

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The 7 human skills that matter more in an AI world

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