Bear Brand: two products in six months, across three continents

The challenge: fast insight across very different markets, at the same time

This was a project-management challenge as much as an innovation one: three market explorations running simultaneously, each with its own consumer realities, infrastructure constraints and cultural codes, aligned with a global team on a tight timeline.

My approach: deep local listening, structured parallel execution

1. One method, three teams. Each market team used the same core toolkit (observation, food diaries, consumer journey mapping, expert interviews), calibrated to local realities.
2. Coordinate in real time. I kept standards consistent across the three while letting each team adapt its findings.
3. Give leaders one roadmap. A single global view let leadership track progress, compare insights across markets and decide with confidence. Parallel rather than sequential execution is what made six months possible.

“Running projects in parallel isn't about doing more things at once. It's about designing a coordination structure that makes complexity manageable. The framework is the product.”Amandine Devergies