Case Study: How to Increase Enrollment on Your Digital Platform
Great content fails when the platform is confusing. This analysis is my professional proposal, built on observing EHL’s public-facing learning platform, to identify critical UX friction points that I hypothesize might be restricting student enrollment and market growth.
My Hypothesis: Where Digital Friction is Hurting Enrollment
EHL Group is a leader in hospitality education, but scaling its business through online learning may face a critical challenge that is visible in the user journey. Based on my analysis of the public platform, I hypothesize that three critical friction points are blocking market growth: inflexible delivery, confusing navigation, and limited scope.
The Opportunity: These observable friction points likely stop potential students from enrolling. My goal in presenting this analysis is to demonstrate my diagnostic framework, which can be applied to test these hypotheses and find the precise, profitable solution for EHL’s digital services.
3 Critical Customer Experience Failures
(Time, Clarity, Scope) are potentially blocking users
Failing to Translate Market Needs
into course delivery options
A Clear Opportunity Missed
to capture a new, high-value product line
The Playbook: My Framework for Diagnosing Digital Friction
Step 1: Deep Diagnostic Audit (Finding the Quit Points
I began my analysis by mapping the publicly observable user journey, from initial brand touchpoints to the final enrollment sequence. Through systematic UX review and competitive benchmarking, I identified the precise points where potential users are likely to experience frustration or drop-off. This diagnostic process led me to hypothesize three critical pain points: limited time, confusing navigation, and overwhelming scope within the existing course offerings.
Step 2: Strategic Clarity and Prioritization
Based on the audit, my analysis resulted in three proposed core strategies for growth. These proposals—which include simplifying the navigation and integrating ‘ultimate flexibility’ in course delivery—were designed to be aligned with the EHL brand vision. The goal is to deliver a strategic plan that is immediately actionable upon validation.
Step 3: Actionable Roadmap for Market Expansion
The final step of my proposed process involves developing a clear, step-by-step implementation roadmap. If commissioned, this architecture would provide EHL with immediate, prioritized instructions for improving the user experience, redesigning the course positioning, and launching new digital products designed to capture the urgent needs of the modern working professional.
Ready to Scale and Monetize Your Digital Services?
If your platform struggles with low enrollment, it’s not the idea—it’s the friction. The next step is validating these hypotheses with real user data. Let’s discuss how to pinpoint the critical failures costing your digital business money.
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