Case Study: How to Launch 2 Products in 6 Months Using Parallel Development
Scaling innovation across multiple markets is complex and slow. This case study shows how we applied a disciplined framework and Agility to run three nutrition projects in parallel, quickly validating concepts and securing launch approval for two projects in just six months.
The Challenge: Delivering Affordable Nutrition to Multiple Markets, Fast
Bear Brand wanted to expand its market by creating new, affordable, and healthy snacks for children. The business challenge was massive: they needed to develop and validate three complex product ideas at the same time and secure approval in just six months, which typically takes a year.
The Goal: Design a repeatable, rigorous framework that allows global teams to run parallel projects, moving from deep customer insight to fully tested concept approval without losing time or control.
2 Market-Ready Projects
kicked off in a six-month window.
Rigorously tested concepts
developed using deep customer insight
3 Parallel Projects
successfully managed and coordinated globally
The Playbook: Structure, Agility, and Running Projects in Parallel
Step 1: Deep Customer Insight (Finding the Market Gap)
We start with deep listening, using tools like observation, food diaries, consumer journey mapping, and expert interviews to capture the unique cultural needs of parents in each market. This targeted approach helped us find precise, market-by-market opportunities, eliminating the risk of costly, generic strategies.
Step 2: Parallel Execution & Coordination
The key to launching 2 projects in 6 months was structure. We used a clear management framework to run all three projects simultaneously. This included continuous, clear communication and strong leadership to coordinate global teams, ensuring every milestone was hit efficiently and on time.
Step 3: Fast Testing and Alignment
Ideas were tested and iterated quickly using Mini Groups and Fast Prototyping. Crucially, we ensured R&D and Leadership were always aligned using clear data. This expert management prevented scope creep and ensured the two successful concepts received rapid, internal approval for launch.
Ready to Accelerate Your Innovation Portfolio?
The Bear Brand case demonstrates that structure can unlock speed. If your pipeline is slow because you’re launching one project at a time, you need a new framework. Let’s discuss how our methodology can kick off your next two projects in half the time.
Stop launching one project at a time. Start managing your portfolio for maximum velocity.
Let’s discuss how our framework can kick off your next two projects in half the time.
