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The Rise of “Little Treats”: A New Era for Swiss Consumerism?

Close-up of stacked chocolate bars with whole hazelnuts, perfect for sweet indulgence.

Explore the hypothetical shift toward “Micro-Pleasures” in the Swiss market. How could “Treatonomics” impact your brand strategy and customer journey in 2026?

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Amandine Devergies

Innovation Coach

Amandine

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